NEXT Insurance empowers small businesses with easy-to-understand and affordable insurance. As a Senior Product Designer, I focus on creating seamless post-purchase experiences. This includes improving user self-service, optimizing support, and developing internal tools to enhance efficiency for both customers and our teams. I'm currently exploring how GenAI can further optimize the customer journey.

At Way.com, a fast-paced startup, I wore many hats as the sole UI/UX designer, crafting seamless native app and web experiences for users seeking car-related services like parking, car washes, and gas rewards. Beyond design, I leveraged data analysis to inform A/B testing and collaborated closely with the product manager to define requirements and communicate with engineers.